Free Ground Shipping On Orders over $25

Reef to Leaf: Thoughts on Our Dying Coral Reefs

Reef to Leaf: Thoughts on Our Dying Coral Reefs

February 08, 2018

Our Coral Reefs Are Struggling.
In 2016 the Great Barrier Reef saw 29% of its coral get bleached. Bleaching is when the organisms that live inside the coral and act as food become toxic. The reef then expels them and eventually turns white, then dies. The reason these organisms become toxic is because the temperature of the water rises for too long. It's like getting a permanent fever. Bleaching events are happening across the globe. 

Why This Matters.
25% of our marine life is directly supported by the reef systems of the world. 70% of the oxygen we breath originates from the ocean. Coral reefs are like the rain forests of the sea. The little fish feed on small organisms around the reef or plant food....the bigger fish feed on the little fish....the biggest fish feed on the bigger fish etc...Losing too much of our reef ecosystem is bad for the entire ocean. Oceans are the soul of the planet and drive the rest of earth's weather patterns etc...So keeping our coral healthy is important. From reef to leaf, we are all impacted by what's happening inside those corals. 

What We Can Do.
Individuals can commit to lowering carbon emissions to help cool our oceans. This is the biggest thing and hopefully newer technologies can help us with this in the next decade. In addition, travellers enjoying the coral reefs via snorkeling or diving, can use reef safe sunscreen. Sunscreen can contain chemicals that damage marine life and corals. We can also reduce our plastic waste. Plastic waste often finds its way into the oceans. National Geographic recently wrote about a Mexico-sized floating pile of plastic that was found. Pretty mind boggling. 

Exciting Restoration Efforts.

One of the coolest things happening around coral reefs is something called Coral Restoration. Groups are growing their own coral in nurseries and out planting it into natural reefs. The coral then grows back into the reef to begin reviving the system. I'm really excited to announce something soon that Wildhorn Outfitters will be involved in around Coral Restoration. We've been searching for a way to mobilize our brand for good for nearly the past two years. We've finally found something that we feel is our mission. We sell lifestyle outdoor gear for ocean, beach, snow, camp and hike. We feel like the health of our coral impacts all of the other activities we all love. So we want to target something right on the front line. 

What Do You Think?
I'd love to hear from you. Is this a cause you can also get behind? Do you relate to this? How can we tell this story? Did you know this was a problem? Would you tell your friends? I'll be unveiling how we plan to help with this issue in the near future. Until then, consider watching "Chasing Coral" on Netflix. It follows some underwater photographers and their journey to capture the first-ever time lapse video of coral bleaching. It's crazy. Totally worth the time. 

 

Bleached Reef

Bleached section of the Great Barrier Reef

 

Healthy Reef

Healthy Reef, Lizard Island AU




Also in Newsletter

Moments, Movement, and Triumphs
Moments, Movement, and Triumphs

September 11, 2018

One of my goals is to create a business that has a 2-way, long-term relationship with its customers. After all, those are the kinds of relationships I value in my personal life. What are we if not a bunch of grownup kids forced to work for a living :) So, I'm attempting to make this brand a way to create friendships and have fun experiences. To get to know you better, I asked you what made you feel alive or connected. I got a flood of responses back. It's about Movement, Moments, and Triumph. 

Read More

The Difference Between Stupidity and Genius
The Difference Between Stupidity and Genius

September 06, 2018

I think this sunset wast he best I'd seen all summer. So was it genius or stupidity? I guess it was probably both! Right after we enjoyed this we had to make our way down on a night where there was no moon. 

Read More

	When the weather is nasty, sometimes you need a shot of inspiration to get after it. These incredible outdoor documentaries do just that.
10 Awesome Outdoor Documentaries to Inspire You to Get Outside

August 31, 2018

In the dead of winter, the desire to get outside can be tempered by sub-zero temperatures and the lure of a cozy couch. But there’s no better cure for stoking your adrenaline and getting after it—no matter how chilly it is—than being inspired by others doing just that. To that end, here are our picks for 10 gripping, critically acclaimed outdoor documentaries that each tell a remarkable story about the outdoors and the adventurers, athletes, and environmental icons who run, climb, race, and row their way to glory (most can be streamed on Amazon, Netflix, or Hulu). Grab the popcorn and get ready to get inspired (and then outside).

Read More

★ Judge.me Reviews

Let customers speak for us

1658 reviews
84%
(1390)
11%
(185)
3%
(52)
1%
(18)
1%
(13)
Great looking goggles but didn't fit well

Received the items in two separate boxes. The goggles look great. However, it didn't sit well when worn over my helmet, and field of vision somehow was obscured by the nosebridge of the goggles. Too bad I had to return the item and the accessories ordered.

Roca LE strap

Got a US Team version at a discounted price!! I love it. I could love more if the strap has silicone on the inside.

Nice bag

Nice addition if your helmet did not come with a bag. Good size and material.

Awesome

Very sturdy and compact. Perfect fit for Roca goggles and an extra lens. My Oakley Airbrake also fits in with an extra lens.

Mirrored yellow

Superb quality, not to mention the very affordable/reasonable price of the replacement lenses. Mirrored yellow is less brighter than regular yellow but good enough for night runs.