In 2016 the Great Barrier Reef saw 29% of its coral get bleached. Bleaching is when the organisms that live inside the coral and act as food become toxic. The reef then expels them and eventually turns white, then dies. The reason these organisms become toxic is because the temperature of the water rises for too long. It's like getting a permanent fever. Bleaching events are happening across the globe.
Why This Matters.
One of the coolest things happening around coral reefs is something called Coral Restoration. Groups are growing their own coral in nurseries and out planting it into natural reefs. The coral then grows back into the reef to begin reviving the system. I'm really excited to announce something soon that Wildhorn Outfitters will be involved in around Coral Restoration. We've been searching for a way to mobilize our brand for good for nearly the past two years. We've finally found something that we feel is our mission. We sell lifestyle outdoor gear for ocean, beach, snow, camp and hike. We feel like the health of our coral impacts all of the other activities we all love. So we want to target something right on the front line.
What Do You Think?
I'd love to hear from you. Is this a cause you can also get behind? Do you relate to this? How can we tell this story? Did you know this was a problem? Would you tell your friends? I'll be unveiling how we plan to help with this issue in the near future. Until then, consider watching "Chasing Coral" on Netflix. It follows some underwater photographers and their journey to capture the first-ever time lapse video of coral bleaching. It's crazy. Totally worth the time.
Bleached section of the Great Barrier Reef
Healthy Reef, Lizard Island AU